News/Events

Team Kendall Marketer Spotlight - G.H. Berlin Lubricants


04/01/2012


Phillips 66 Lubricants is pleased to feature G.H. Berlin for its involvement in the Team Kendall sponsorship program. A member since the program began nearly fourteen years ago, G.H. Berlin is proud to sponsor racers across New England.

"We began participating in Team Kendall because many of our racers in the area were looking for ways to perform better, and Kendall Motor Oil offers a great product that delivers results," said Wendy Robertson, Office Manager, G.H. Berlin.

G.H. Berlin sponsors an average of 15-20 racers each season, ranging in age from 13 to mid-60s, and currently has two female racers - including our March Racer of the Month, Chelsey Wiese. In addition, the company has dedicated racers who are enrolled in the Team Kendall program every year and aspire to go to well-known racing championships.

One way that G.H. Berlin engages with its racers is by introducing them to the Kendall Motor Oil Facebook Page. Robertson pointed out that by regularly visiting the page, the racers are always aware of the latest Kendall Motor Oil news. Marketers also attend as many local races as possible in order to foster relationships with their racers. In return, the company has seen significant success participating in the Team Kendall program.

"Team Kendall has definitely helped promoted our name in the racing community. We sign up more people every year, and the racers are so satisfied with the program that the word-of-mouth has been amazing," she continued. "The racing community really respects Kendall Motor Oil. It is truly an exceptional brand and product - Kendall GT-1® Motor Oil with Liquid Titanium® protection additive really speaks for itself."

Robertson recommends that any company considering a motorsport sponsorship should be sure to thoroughly utilize its sales and marketing teams in order to get the word out about the program's existence. Particularly for Team Kendall, she suggests that the companies should focus on recruiting individuals who don't arleady know about the program - like people who work on cars for hobby, for example.

"Overall, Team Kendall is a great racing program," Robertson shared. "We have fans across the board - from truck pullers to drag racers. Plus, it's a great program for racers to take advantage of because it helps get their name out there, too."

Thank you, G.H. Berlin, for your continued support of Team Kendall. We wish you and your racers continued success.