June 2012 Marketer of the Month - Yoder Oil Company, Inc.
Trust. Experience. Integrity. As June's Marketer of the Month, Yoder Oil Company, Inc. stands for these qualities and more. "Yoder Oil is a wonderful company to work with," shares Phillips 66 Lubricants Marketer Sales Representative (MSR) Gene Van Hoosear. "Not only is it family-owned, but everyone is committed to robust growth and the management team is extremely talented."
Talent runs in the family at Yoder Oil, a third-generation company that celebrated its 75th anniversary last month. Located in Elkhart, Ind., Yoder Oil serves northern and central Indiana with quality agricultural, industrial, automotive and commercial lubricants. The company was founded by Gerald Yoder in 1937 and initially provided agricultural fuels and lubricants to Amish customers. Gerald's son, Kent Yoder, took over in 1979 and expanded into retail, opening up Quick Lubes and self-service stations across the state. Today, Yoder Oil is operated by President Brett Yoder, grandson of Gerald Yoder, who began working with the company in 1996. With Brett at the helm, the company evolved tremendously - expanding to eastern Illinois, western Ohio and southern Michigan - and moved to a larger facility in 2004. Then, after a few years of significant growth, Yoder Oil decided to expand even more during the economic downturn of 2008 - a testament to the company's "do what it takes" attitude.
In addition to the company's rich personal history, Yoder Oil has had a long association with Phillips 66 Lubricants - working together indirectly for more than 60 years and directly over the past 17 years. "We've worked alongside Phillips 66 Lubricants in some capacity since the beginning," says Duane Sharp, Sales Manager at Yoder Oil. "When we look at pictures from when Gerald first started, it's remarkable to see the old trucks with the vintage brand logos." Today, Yoder Oil has seen great success with selling Phillips 66 Lubricants' automotive, industrial and commercial oils, such as Conoco branded hydraulic oil and Kendall Super-D XA® with Liquid Titanium® protection additive. "We enjoy selling Phillips 66 Lubricants offerings because of the superior quality, competitive pricing and support Phillips 66 Lubricants offers - it's truly been great," Sharp adds.
Congratulations to Yoder Oil Company, Inc., Maria Hunter, Controller, Pat Dilts, Operations Manager, and all the great employees for the well-deserved honor of Marketer of the Month. And cheers to another 75 years!