Phillips 66 Lubricants Flies High at 60th Annual EAA AirVenture 2012
Phillips 66 Aviation Lubricants returned from another triumphant exhibition at this year's EAA AirVenture show in Oshkosh, Wis., where the team successfully represented and promoted Phillips 66 and the Phillips 66 Aviation branded lubricants. Based upon product sales, distribution of branded items and the overwhelmingly positive response among those who stopped by our tent, we accomplished our objective. Sales exceeded all prior years, and we came close to running out of product twice! Fortunately, the extra efforts of the Badger Lubrications Technology team kept product available through the last day.
As the sponsor of the Phillips 66 Plaza again this year, our presence at the entrance gave us greater access to show attendees. With Phillips 66 branded t-shirts celebrating our 85th year anniversary and aviation hats available to those who filled out surveys at our booth, we were able to secure 500 completions. As an added bonus, we gave away popsicles at 1 p.m. each day - offering attendees a tasty way to beat the heat.
Lubricants Engineers Barry Mandelbaum and Steven Strollo were on-hand throughout the show to answer attendees' questions at the tent. "There was a steady stream of current Phillips 66 Lubricants customers at the tent for product purchase and discussion of technical issues, which gave us a great chance to re-engage with them," said Mandelbaum. Added Strollo, "I continue to be pleased with the number of positive comments we routinely receive each at each show."
Over the course of the show, we also had the opportunity to talk with customers not only from across the U.S., but also Canada, Uraguay and Australia.
Phillips 66 Aviation Lubricants will return to the Plaza in 2013! Stay safe and fly level.