News/Events

Engine Enemy Returns in New HDEO Ad Campaign


11/30/2012


We're pleased to announce the launch of our next-generation advertisements that feature the "Engine Enemy" Wear character.

The benefits of tri-branded Guardol ECT® and Kendall® Super-D XA® with Liquid Titanium® protection additive are generating sales gains in both on-highway and off-highway applications, and wear protection has risen as the primary reason why customers are switching to these oils. The new ads highlight both of these products, touting their proven results, and target the Trucking, Mining/Construction and Agriculture segments.

Be sure to keep an eye out for these impactful ads in commercial, agriculture, mining and construction magazines and websites!